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Diary of a Doer

Jan 28, 2020

Many CEOs today run their own company, but also serve as their own brand. 

This is a natural next step for CEOs with a message to share, and a desire to inspire, educate and serve peers in their industry.

To amplify their reach and influence, CEOs should enlist the help of an assistant, serving as an Executive...


Jan 21, 2020

The better you know yourself, the better you know who you need working beside you.

This philosophy has served my client Vanessa Marin, licensed psychotherapist who specializes in sex therapy, find her ideal Executive Assistant.

Vanessa said that while she excels with big-picture creativity and ideas, she struggles...


Jan 14, 2020

I make a habit of quoting one of my favorite people, Cameron Herold. He says,  “If you don’t HAVE an Executive Assistant you ARE one.”

It’s only fitting for a Doer-turned-CEO to love this quote. As you can imagine, it’s hard for me to break some habits of my former life. 

I have to actively stop myself from...


Jan 7, 2020

Not every attempt at working with an Executive Assistant goes according to plan. 

When they fall short of expectations or miss deadlines, it puts pressure back on you as a Leader to get the work done or correct mistakes. 

It can also make you reluctant to delegate again in the future.

Lauren Pawell had just such...